Roman, Kenneth <br/><br/>
How to advertise: what works, what dose't and why 

 - 3rd ed. 
 - New Delhi  Kogan Page  2004 
 - xxi,218 p. 
<br/><br/><label>ISBN: </label>9780749442330 
<br/><br/><label>Dewey Class. No.: </label>659.1  ROM