TY  - BOOK
AU  - Kotler, Philip
AU  - Jain, Dipak C
TI  - Marketing moves: a new approach to profits growth and renewal
SN  - 9781578516001
U1  - 658.8  KOT-M 
PY  - 2002///
CY  - Boston
PB  - Harvard Business School Press
KW  - Marketing
ER  -