Breakenridge, Deirdre <br/><br/>
Cyberbranding: brand building in the digital economy 

 - London  Prentice Hall  2001 
 - xiv,352 p. 
<br/><br/><label>ISBN: </label>9780130897107 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cyberbranding; Brand choice; electronic commerce
<br/><br/><label>Dewey Class. No.: </label>658.827  BRE-C