Kapferer, Jean Noel <br/><br/>
Strategic brand management: Creating and sustaining brand equity long term 

 - 2nd ed. 
 - London  Kogan Page  2003 
 - 443 p. 
<br/><br/><label>ISBN: </label>9788175541092 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management
<br/><br/><label>Dewey Class. No.: </label>658.827  KAP-S