TY  - BOOK
AU  - Kapferer, Jean Noel
TI  - Strategic brand management: Creating and sustaining brand equity long term
SN  - 9788175541092
U1  - 658.827  KAP-S 
PY  - 2003///
CY  - London
PB  - Kogan Page
KW  - Brand management
ER  -