Wilson, Richard M S <br/><br/>
Strategic marketing management: Planning, implementation and control 

 - 2nd ed. 
 - New Delhi  Viva books pvt ltd  2004 
 - xx,827 p. 
<br/><br/><label>ISBN: </label>9788176490702 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic management
<br/><br/><label>Dewey Class. No.: </label>658.802  WIL-S