TY  - BOOK
AU  - Wilson, Richard M S
AU  - Gilligan, Colin
TI  - Strategic marketing management: Planning, implementation and control
SN  - 9788176490702
U1  - 658.802  WIL-S 
PY  - 2004///
CY  - New Delhi
PB  - Viva books pvt ltd
KW  - Strategic management
ER  -