Clow, Kenneth E <br/><br/>
Services marketing: operation, management and strategy 

 - 2nd ed. 
 - New Delhi  Dream Tech Press  2004 
 - xii,460 p. 
<br/><br/><label>ISBN: </label>8177223763 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Marketing
<br/><br/><label>Dewey Class. No.: </label>658.809  CLO-S