TY  - BOOK
AU  - Clow, Kenneth E
AU  - Kurtz, David L.
TI  - Services marketing: operation, management and strategy
SN  - 8177223763
U1  - 658.809  CLO-S 
PY  - 2004///
CY  - New Delhi
PB  - Dream Tech Press
KW  - Service Marketing
ER  -