Lascu, Dana-Nicoleta <br/><br/>
Shopper, buyer, and consumer behaviour case book: Theory, Marketing Applications and Public Policy Implications 

 - 2nd ed. 
 - New Delhi  Biztantra  2004 
 - 66 p. 
<br/><br/><label>ISBN: </label>8177224411 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Markets-India-Case Studies; Consumer Behavior-Case Studies
<br/><br/><label>Dewey Class. No.: </label>658.8342  LAS-S