TY - BOOK AU - Lascu, Dana-Nicoleta AU - Lindquist, Jay D.; Sirgy, M. Joseph TI - Shopper, buyer, and consumer behaviour case book: Theory, Marketing Applications and Public Policy Implications SN - 8177224411 U1 - 658.8342 LAS-S PY - 2004/// CY - New Delhi PB - Biztantra KW - Consumer Markets-India-Case Studies; Consumer Behavior-Case Studies ER -