Keller, Kevin Lane <br/><br/>
Strategic brand management: building, increasing and managing brand equity 

 - 2nd ed. 
 - New Delhi  PHI  2004 
 - xxvii,788 p. 
<br/><br/><label>ISBN: </label>9788120323094 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand management
<br/><br/><label>Dewey Class. No.: </label>658.827  KEL-S