Piercy, Nigel F. <br/><br/>
Market-led strategic change: A guide to transforming the process of going to market 

 - 3rd ed. 
 - New York  Butterworth-Heinemann  2002 
 - xvi,762 p. 
<br/><br/><label>ISBN: </label>9780750652254 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Strategies
<br/><br/><label>Dewey Class. No.: </label>658.802  PIE-M