TY  - BOOK
AU  - Piercy, Nigel F.
TI  - Market-led strategic change: A guide to transforming the process of going to market
SN  - 9780750652254
U1  - 658.802  PIE-M 
PY  - 2002///
CY  - New York
PB  - Butterworth-Heinemann
KW  - Marketing Strategies
ER  -