TY  - BOOK
AU  - Michaelson, Gerald A
AU  - Michaelson, Steven W.
TI  - SUN TZU Strategies for marketing: 12 essential principles for winning the war for customers
SN  - 9780070587458
U1  - 658.802  MIC-S 
PY  - 2004///
CY  - New Delhi
PB  - TMH
KW  - Marketing Strategies
ER  -