TY  - BOOK
AU  - Walker, Orville C
AU  - Mullins John W.; Larreche, Jean Claude; Boyd, Harper W.
TI  - Marketing Strategy: a decision focused approach
SN  - 9780070611436
U1  - 658.802  WAL-M 
PY  - 2012///
CY  - Delhi
PB  - TMH
KW  - Marketing Strategy
ER  -