Sheth, Jagdish N. <br/><br/>
Customer relationship management: emerging concepts, tools and applications 

 - Delhi  Tata McGraw Hill Education Pvt. Ltd.  2004 
 - xv,544 p. 
<br/><br/><label>ISBN: </label>9780070435049 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relationship management
<br/><br/><label>Dewey Class. No.: </label>658.812  CUS