TY  - BOOK
AU  - Sheth, Jagdish N.
AU  - Sheth, Jagdish N.; Parvatiyar, Atul; Shainesh, G.
TI  - Customer relationship management: emerging concepts, tools and applications
SN  - 9780070435049
U1  - 658.812  CUS 
PY  - 2004///
CY  - Delhi
PB  - Tata McGraw Hill Education Pvt. Ltd.
KW  - Customer relationship management
ER  -