D'Alessandro, David F. <br/><br/>
Brand warfare: 10 rules for building the killer brand. Lessons for new and old economy players 

 - Delhi  Tata McGraw Hill Education Pvt. Ltd.  2003 
 - 185 p. 
<br/><br/><label>ISBN: </label>9780070532854 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brands; Branding; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  DAL-B