Loudon, David L. <br/><br/>
Consumer Behavior 

 - 4th ed. 
 - Delhi  Tata Mc Graw Hill Education Pvt. ltd.  2002 
 - 787 p. 
<br/><br/><label>ISBN: </label>9780070473812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour; Consumer market; Market surveys
<br/><br/><label>Dewey Class. No.: </label>658.8342  LOU-C