TY  - BOOK
AU  - Loudon, David L.
AU  - Bitta, Albert J. Della
TI  - Consumer Behavior
SN  - 9780070473812
U1  - 658.8342  LOU-C 
PY  - 2002///
CY  - Delhi
PB  - Tata Mc Graw Hill Education Pvt. ltd.
KW  - Consumer behaviour; Consumer market; Market surveys
ER  -