Keller, Kevin Lane <br/><br/>
Strategic brand management: Building, measuring and managing brand equity 

 - 3rd ed. 
 - Delhi  Pearson  2008 
 - 692 p. 
<br/><br/><label>ISBN: </label>9788131719770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic brand management
<br/><br/><label>Dewey Class. No.: </label>658.827  KEL-S