TY  - BOOK
AU  - Gronstedt, Anders
TI  - Customer century: Lesson from world class companies in integrated marketing and communications
SN  - 9780415921992
U1  - 658.812  GRO-C 
PY  - 2000///
CY  - New york
PB  - Routledge
KW  - Customer Relation- Marketing
ER  -