Aakar, David A <br/><br/>
Strategic market management 

 - 6 ed. 
 - New York  John Wiley  2003 
 - 338 p. 
<br/><br/><label>ISBN: </label>9971513900 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing strategy
<br/><br/><label>Dewey Class. No.: </label>658.802  AAK-S