Kotler, Philip <br/><br/>
Marketing Management 

 - 12 ed. 
 - Delhi  PHI  2006 
 - 729 p. 
<br/><br/><label>ISBN: </label>9788120327993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  KOT-M