Palmer, Adrian <br/><br/>
Introduction to marketing: theory and practice 

 - 2 ed. 
 - New Delhi  Oxford University Press  2009 
 - 644 p. 
<br/><br/><label>ISBN: </label>9780199577217 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  PAL-I