Kotler, Philip <br/><br/>
Principles of marketing 

 - 13 ed. 
 - New Delhi  Pearson  2012 
<br/><br/><label>ISBN: </label>9788131731017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  KOT-P