TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary; Agnihotri, Prafulla Y.; Haque, Ehsan ul
TI  - Principles of marketing
SN  - 9788131731017
U1  - 658.8  KOT-P 
PY  - 2012///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
ER  -