Parthasarathy, V <br/><br/>
Advertising: Concepts and cases 

 - Hyderabad  ICFAI Press  2004 
 - 169 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  PAR