TY  - BOOK
AU  - Haywood, Roger
TI  - Corporate reputation: the brand and the bottom line
SN  - 9780749446512
U1  - 659.285  HAY-C 
PY  - 2006///
CY  - New Delhi
PB  - Kogan Page
KW  - Public relations; Corporate image; Organizational effectiveness
ER  -