TY  - BOOK
AU  - Edwards, Helen
AU  - Day, Derek
TI  - Creating passion brands: Getting to the heart of branding
SN  - 9780749445430
U1  - 658.827  EDW-C 
PY  - 2006///
CY  - Delhi
PB  - Kogan Page
KW  - Brands; Branding; Marketing
ER  -