Sutherland, Max <br/><br/>
Advertising and the mind of the consumer: What works, what doesn't, and why 

 - 2nd ed. 
 - Cros Nest, Australia  Allen and Unwin  2004 
 - 326 p. 
<br/><br/><label>ISBN: </label>9781741755992 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising-Psychological aspects; Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>659.1  SUT-A