Jain, Subhash C. <br/><br/>
Marketing: planning and strategy 

 - 6th ed. 
 - Australia  Thomson learning  2004 
 - 925 p. 
<br/><br/><label>ISBN: </label>9789812542625 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing; Planning; Strategy
<br/><br/><label>Dewey Class. No.: </label>658.8  JAI-M