Sengupta, Subroto <br/><br/>
Brand positioning: strategies for competitive advantage 

 - 2nd ed. 
 - Delhi  Tata McGraw-Hill Publishing  2006 
 - 297 p. 
<br/><br/><label>ISBN: </label>9780070581593 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brands; Brand Positioning; Branding; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  SEN-B