Gupta, S. L. <br/><br/>
Consumer behaviour: an Indian Perspective. Text & Cases 

 - New Delhi  Sultan Chand  2006 
 - 572 p. 
<br/><br/><label>ISBN: </label>9788170147954 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour; Consumer markets-India; Market surveys
<br/><br/><label>Dewey Class. No.: </label>658.8342  GUP-C