Raju, M. S. <br/><br/>
Consumer behaviour: Concepts, Applications and Cases 

 - New Delhi  Vikas Publishing House  2004 
 - 351 p. 
<br/><br/><label>ISBN: </label>9788125915324 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Markets-India; Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342  RAJ-M