TY  - BOOK
AU  - Raju, M. S.
AU  - Xardel, Dominique; Agarwal, Mohan Lal; Keegan, Warren J.
TI  - Consumer behaviour: Concepts, Applications and Cases
SN  - 9788125915324
U1  - 658.8342  RAJ-M 
PY  - 2004///
CY  - New Delhi
PB  - Vikas Publishing House
KW  - Consumer Markets-India; Consumer Behavior
ER  -