Malhotra, Naresh K. <br/><br/>
Marketing research: An Applied Orientation 

 - 5th ed. 
 - New Delhi  Prentice Hall of India  2007 
 - 799 p. 
<br/><br/><label>ISBN: </label>9788120330443 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83  MAL-M