Kotler, Philip <br/><br/>
B2B brand management 

 - Germany  Springer  2006 
 - 357 p. 
<br/><br/><label>ISBN: </label>9783540253600 
<br/><br/><label>Subjects--Topical Terms: </label><br/>B2B; Brand management
<br/><br/><label>Dewey Class. No.: </label>658.827  KOT-B