TY  - BOOK
AU  - Kotler, Philip
AU  - Pfoertsch, Waldemar; Michi, Ines
TI  - B2B brand management
SN  - 9783540253600
U1  - 658.827  KOT-B 
PY  - 2006///
CY  - Germany
PB  - Springer
KW  - B2B; Brand management
ER  -