Darymple, D. J. <br/><br/>
Marketing management: text and cases 

 - 7th ed. 
 - NewYork  John Wiley  2000 
 - 707 p. 
<br/><br/><label>ISBN: </label>9780471332381 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  DAR-M