TY  - BOOK
AU  - Duchessi, Peter
TI  - Crafting Customer Value: the art and science
SN  - 9781557533708
U1  - 658.812  DUL-C 
PY  - 2002///
CY  - Indiana
PB  - Purdue University Press
KW  - CRM; Crafting Art; Science
ER  -