TY  - BOOK
AU  - Walters, David
AU  - Halliday, Michael
TI  - Marketing and financial management: new economy-new interface
SN  - 9781403940971
U1  - 658.802  WAL-M 
PY  - 2005///
CY  - NewYork
PB  - Palgrave Macmillan
KW  - Marketing; Financial management
ER  -