TY  - BOOK
AU  - Mcdonald, Malcolm
AU  - Christopher, Martin
TI  - Marketing: a complete guide
SN  - 9780333994375
U1  - 658.8  MCD-M 
PY  - 2003///
CY  - NewYork
PB  - Palgrave Macmillan
KW  - Marketing
ER  -