Bhattacharjee, C <br/><br/>
Service marketing: concept planning and implementation 

 - Delhi  Excel Books  2006 
 - 696 p. 
<br/><br/><label>ISBN: </label>9798174464773 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service marketing
<br/><br/><label>Dewey Class. No.: </label>658.809  BHA-S