Hoffman, K Douglas <br/><br/>
Service Marketing: concepts, strategies and cases 

 - 3rd ed. 
 - Australia  Thomson  2007 
 - 588 p. 
<br/><br/><label>ISBN: </label>9788131503270 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Marketing
<br/><br/><label>Dewey Class. No.: </label>658.809  HOF-S