TY  - BOOK
AU  - Hoffman, K Douglas
AU  - Bateson, J. E. G.
TI  - Service Marketing: concepts, strategies and cases
SN  - 9788131503270
U1  - 658.809  HOF-S 
PY  - 2007///
CY  - Australia
PB  - Thomson
KW  - Service Marketing
ER  -