TY  - BOOK
AU  - O'Guinn, Thomas C.
AU  - Allen, Chris T.
TI  - Advertising and Integrated Brand Promotion
SN  - 9788131501580
U1  - 659.1  OGU-A 
PY  - 2007///
CY  - Australia
PB  - Thomson
KW  - Advertising, Brand
ER  -