Pride, William M. <br/><br/>
Marketing Concepts and Strategies 

 - 12th ed. 
 - New Delhi  Beztantra  2006 
 - 750 p. 
<br/><br/><label>ISBN: </label>8177225200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing, Strategies
<br/><br/><label>Dewey Class. No.: </label>658.8  PRI-M