Jain, Subhash C <br/><br/>
Marketing Planning & Strategy 

 - 7th ed. 
 - Australia  Thomson  2007 
 - 935 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing, Planning, Strategy
<br/><br/><label>Dewey Class. No.: </label>658.8  JAI